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Feminists demand removal of “horrifying” ad implying women…like to talk about shoes

December 4, 2013

Because sexism:

From Capital News Service correspondent Lucy Wescott comes this horrifying but not at all shocking bit of casual sexism courtesy of Metro [Washington DC’s public transportation system].

In an ad for its Metro Forward campaign, located at the Metro Center station, one woman informs another about the reliability of buses. The other woman responds, “Can’t we just talk about shoes?”

Isn’t that “horrifying”?

Naturally the story got picked up by Feministing, where blogger Maya Dusenberg sniffed that she “finds bus maintenance and shoes about equally uninteresting.

‘Nisting tagged Dusenberg’s post under “Advertising,” “Gender stereotypes,” “Sexism,” and “sexism in advertising.”

And now, according to DCist, comes the inevitable demand that the ad be taken down–from UltraViolet, “a new and rapidly growing community of women and men across the U.S. mobilized to fight sexism and expand women’s rights, from politics and government to media and pop culture.”

“These new ads by Metro Forward are not edgy, they are sexist, stupid and offensive. The PR failure shows just how little Metro Forward thinks of its everyday passenger, and highlights how out of touch the system is with the DC-area residents that they serve,” Shaunna Thomas, co-founder of UltraViolet, said in a statement. “Metro Forward needs to take these ads down, apologize and plan an advertising campaign that doesn’t play on sexist tropes.”

And dimes to donuts, Metro will duly comply and remove the ad. Because we can’t have anyone saying in public that women like to talk about shoes.

Posted by Charlotte Allen


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