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Feminists pressure UK government to remove ads showing–horrors!–supermodel in bikini

May 3, 2015

My latest blog post for the Independent Women’s Forum:

Semi-naked protesters with 'this is a beach body' written in pink neon paint on their chests and stomachs took to Hyde Park this afternoon to protest over Protein World's weight loss advert

Yesterday I blogged about Protein World, the U.K. protein-supplement company that actually stood up to the feminist  harpies who dissed and defaced its London Tube ads showing gorgeous supermodel Julie Somerfield in a bikini with copy that asked “Are You Beach Body Ready?” Protein World told the feminists who screamed about “objectification” and “fat-shaming” to take a hike.

Alas, when they couldn’t shame Protein World in the way that they typically can with twitchy mega-corporations terrified of offending professional victims, the feminists turned to–yes, you guessed it–the heavy hand of the government to shut down the ads.

And–hey–whining and vandalism work!

The Daily Beast reports:

“They’ve scribbled ‘NOT OKAY’ and ‘F**k Your Sexist S**t’ over the model’s cleavage, signing their work with a now-viral hashtag, #eachbodysready.

“A Change.Org petition calling for the removal of Protein World’s campaign on the grounds that it aims ‘to make [people] feel physically inferior to the unrealistic body image of the bronzed model’ has received nearly 60,000 signatures.

“And on Saturday, 750 people (and counting) will attend a ‘Take Back the Bikini’ rally in Hyde Park to protest Protein World’s body-shaming ad campaign.

“Well, good on them! Their vandalism, hashtag activism, and protests have made international headlines and prompted the UK’s Advertising Standards Authority (ASA) to scrub the weight loss supplement campaign from Underground stations and ban it from appearing again ‘in its current form.’

“The advertising watchdog has been investigating the ‘beach body ready’ campaign, responding to some 360 complaints that it objectifies women and promotes unhealthy body standards.

“In a statement issued on Wednesday, the ASA said they are pulling the ads ‘in the next three days.’ (Protein World told The Daily Beast that the campaign’s three-week run in tube stations was already scheduled to end next week.)

“The ASA will now determine if the campaign ‘breaks harm and offense rules or is socially irresponsible.’”

Posted by Charlotte Allen

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One Comment
  1. Lastango permalink

    The solution to this problem is UKIP.

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